Ed Sussman - SEOing those words is the goal I set for myself with http://Brandyourself.com. Been using it a couple weeks. So far, I like it. Self-service premium is certainly a bargain at $39 for 3 months compared to the $15,000 another reputation management asked for.
Time will tell whether it pays off. Personal service begin at $3600.
The site I created with their platform is http://edsussman.net although it's the linking strategy that really is the heart of the platform and takes the most time.
They also had me set up this one, you're looking at: http://edsussman.org Both the .net and .org have popped up --- on pages 2 and 3 of my results, though. Page one is the goal.